Nowture
NOWTURE inspires people to engage in spontaneous nature activities. promoting mindfulness and connection with the present moment.
Problem
Many people miss out on the benefits of nature due to a lack of motivation and the challenge of planning ahead, as many prefer to decide based on their mood at the moment. Furthermore, They're weary of judgments related to appearance, age, gender, or social status in social media applications when seeking nature companions for casual hangouts.
Solution
NOWTURE lets users share their currecnt nature experiences to encourage spontaneous hangouts and find companions. It focuses on activities and location rather than profiles, offering an alternative to the judgmental atmosphere of social media.
Design Process
EMPHASIZE
DEFINE
IDEATE
DESIGN
TEST
Qualitative Research
I conducted an online survey using Google Forms to understand potential user preferences which helped having a more clear perspective.
Have you found activities like yoga, meditation, or painting in a natural setting beneficial for enhancing your life performance?
75%
Have you ever desired to be in nature but lacked the motivation to do so?
56%
Could having an app for sharing outdoor experiences enhance your motivation to explore nature?
75%
Does finding individuals for spontaneous nature adventures increase your likelihood of going outdoors?
75%
Quantitative Research
I asked interview participants questions to learn more about their feelings, thoughts, and motivations.
"What's your usual approach for planning a nature outing?"
"Tell me your thoughts and feelings about connecting with peers on an app for activities like yoga and meditation in natural settings."
"What are your preferences and concerns when it comes to sharing nature photos on social media apps?"
Feels
I may not be young, but I feel young as I have great physical strength. I'd rather practice yoga with those who value ability over age.
I feel tired of judgments in social circles. I simply want to enjoy nature with companions, without considering their age, job, or social status.
Thinks
When using social apps to connect with new people for outdoor activities, I might not get so much attention. I think they may not consider me attractive enough.
I think it’s so wonderful if, while in nature, I could have friends join me spontaneously!
Says
I enjoy inspiring others to engage in outdoor activities, but I prefer to be alone in nature and don't want to receive messages or have others join me during those moments of solitude.
I'm inspired to practice yoga in the park when I know some others are doing it just now! regardless of where they are.
Does
I enjoy sharing photos of nature with others, but I don't pay much attention to likes or comments. Nature's beauty is timeless and inspiring, and sometimes talking about it can diminish its value.
I usually decide to go to nature spontaneously, I find it challenging to plan in advanc.
Persona
EMPHASIZE
Angelina Piece is a math student working on her thesis. She lives with two cats and, while she enjoys yoga in nature, she often lacks motivation for outdoor activities alone.
GOALS
She enjoys meeting new people, not necessarily to make friends, but for spontaneous hangouts in nature.
She's interested in trying outdoor yoga.
She prefers spending more time in nature.
FRUSTRATIONS
Sometimes, she needs a break from studying and life's plans as she feels frustrated.
She lacks motivation to enjoy the peace of nature.
She's frustrated with competition and judgment in social circles.
User Flow
Wireframes
High Fidelity Prototypes
Welcome, Verification & Login
Register page
At the bottom of this Page, you can see some Profile photos to inspire users by showcasing people currently enjoying nature. They're randomly selected from user profiles. However, they can't be clicked because NOWTURE focuses on connecting based on shared activities and location rather than judging people by their appearance."
Home page
At home page, you'll find a display of users who are currently enjoying nature. Pictures are chosen from default related application Images.
Nowture allows you to share your nature experience with others.
Create Event
If you decide to share your nature outing to inspire others, you can let users join you by enabling messaging after reaching your destination. Alternatively, if you prefer to inspire without company, you can disable messages. In the location section, you can share the exact location or a rough estimate of where you plan to go.
When you create an event, Your profile page is shown like this for yourself. your status color is gray. It will turn green Once you arrive the destination.
Search
This platform lets you search for users enjoying nature activities in real time. You can filter by activity and location, and it shows current events without displaying profile photos, focusing instead on the activity. For example, in Berlin's Tiergarten park, you can see Jila Pena doing yoga and Isabel Stella walking. If you prefer yoga, you can join Jila Pena's session.
4o mini
You send a message to Jila Pena. After chatting, She/he can share the exact location with you.
You check the exact location and if you decide to join this user , you can create an event, then the profile photos are replaced with default images in the chat page to help you two find each other when you reach the destination.
Message box
In this scenario, you’ve created an event in nature and receive messages from two users wanting to join. NOWTURE removes profile pictures to avoid judgment based on appearance. Robert Jane has a gray status, indicating no event has been created yet, so you can chat, and they can join your event. Jilla Pena, with a green status, is hosting an event but can cancel it to join yours. You can share your location only with those joining you, and their profile photos will be replaced with default images for easier identification. Once the nature experience ends, your inbox clears, focusing on the present moment.
Gallery
Users can share the photos of their nature experience here. However, there are no like or comment sections on the app as comparing experiences goes against the app's intended purpose. users can write a few words about different nature locations that they have experienced ,but there is no rating System .
Edit Profile
When you are not in an event, you can edit your name and email, or change your picture. There is also an option to change password even you have forgotten the current one.
End the Process
When you are in an event, Your proifile page does not have the option to change the information . It exclusively displays your current event, without any history or a list of past events, as the focus here is solely on the present moment. You have the flexibility to end the experience whenever you choose.
Nowture
NOWTURE inspires people to engage in spontaneous nature activities. promoting mindfulness and connection with the present moment.
Problem
Many people miss out on the benefits of nature due to a lack of motivation and the challenge of planning ahead, as many prefer to decide based on their mood at the moment. Furthermore, They're weary of judgments related to appearance, age, gender, or social status in social media applications when seeking nature companions for casual hangouts.
Solution
NOWTURE lets users share their currecnt nature experiences to encourage spontaneous hangouts and find companions. It focuses on activities and location rather than profiles, offering an alternative to the judgmental atmosphere of social media.
Design Process
EMPHASIZE
DEFINE
IDEATE
DESIGN
TEST
Qualitative Research
I conducted an online survey using Google Forms to understand potential user preferences which helped having a more clear perspective.
Have you found activities like yoga, meditation, or painting in a natural setting beneficial for enhancing your life performance?
75%
Have you ever desired to be in nature but lacked the motivation to do so?
56%
Could having an app for sharing outdoor experiences enhance your motivation to explore nature?
75%
Does finding individuals for spontaneous nature adventures increase your likelihood of going outdoors?
75%
Quantitative Research
I asked interview participants questions to learn more about their feelings, thoughts, and motivations.
"What's your usual approach for planning a nature outing?"
"Tell me your thoughts and feelings about connecting with peers on an app for activities like yoga and meditation in natural settings."
"What are your preferences and concerns when it comes to sharing nature photos on social media apps?"
Feels
I may not be young, but I feel young as I have great physical strength. I'd rather practice yoga with those who value ability over age.
I feel tired of judgments in social circles. I simply want to enjoy nature with companions, without considering their age, job, or social status.
Thinks
When using social apps to connect with new people for outdoor activities, I might not get so much attention. I think they may not consider me attractive enough.
I think it’s so wonderful if, while in nature, I could have friends join me spontaneously!
Says
I enjoy inspiring others to engage in outdoor activities, but I prefer to be alone in nature and don't want to receive messages or have others join me during those moments of solitude.
I'm inspired to practice yoga in the park when I know some others are doing it just now! regardless of where they are.
Does
I enjoy sharing photos of nature with others, but I don't pay much attention to likes or comments. Nature's beauty is timeless and inspiring, and sometimes talking about it can diminish its value.
I usually decide to go to nature spontaneously, I find it challenging to plan in advanc.
Persona
EMPHASIZE
Angelina Piece is a math student working on her thesis. She lives with two cats and, while she enjoys yoga in nature, she often lacks motivation for outdoor activities alone.
GOALS
She enjoys meeting new people, not necessarily to make friends, but for spontaneous hangouts in nature.
She's interested in trying outdoor yoga.
She prefers spending more time in nature.
FRUSTRATIONS
Sometimes, she needs a break from studying and life's plans as she feels frustrated.
She lacks motivation to enjoy the peace of nature.
She's tired of indoor yoga.
She's frustrated with competition and judgment in social circles.
User Flow
Wireframes
High Fidelity Prototypes
Welcome, Verification & Login
Register page
At the bottom of this Page, you can see some Profile photos to inspire users by showcasing people currently enjoying nature. They're randomly selected from user profiles. However, they can't be clicked because NOWTURE focuses on connecting based on shared activities and location rather than judging people by their appearance."
Home page
At home page, you'll find a display of users who are currently enjoying nature. Pictures are chosen from default related application Images.
Nowture allows you to share your nature experience with others.
Create Event
If you decide to share your nature outing to inspire others, you can let users join you by enabling messaging after reaching your destination. Alternatively, if you prefer to inspire without company, you can disable messages. In the location section, you can share the exact location or a rough estimate of where you plan to go.
When you create an event, Your profile page is shown like this for yourself. your status color is gray. It will turn green Once you arrive the destination.
Search
This platform lets you search for users enjoying nature activities in real time. You can filter by activity and location, and it shows current events without displaying profile photos, focusing instead on the activity. For example, in Berlin's Tiergarten park, you can see Jila Pena doing yoga and Isabel Stella walking. If you prefer yoga, you can join Jila Pena's session.
4o mini
You send a message to Jila Pena. After chatting, She/he can share the exact location with you.
You check the exact location and if you decide to join this user , you can create an event, then the profile photos are replaced with default images in the chat page to help you two find each other when you reach the destination.
Message box
In this scenario, you’ve created an event in nature and receive messages from two users wanting to join. NOWTURE removes profile pictures to avoid judgment based on appearance. Robert Jane has a gray status, indicating no event has been created yet, so you can chat, and they can join your event. Jilla Pena, with a green status, is hosting an event but can cancel it to join yours. You can share your location only with those joining you, and their profile photos will be replaced with default images for easier identification. Once the nature experience ends, your inbox clears, focusing on the present moment.
Gallery
Users can share the photos of their nature experience here. However, there are no like or comment sections on the app as comparing experiences goes against the app's intended purpose. users can write a few words about different nature locations that they have experienced ,but there is no rating System .
Edit Profile
When you are not in an event, you can edit your name and email, or change your picture. There is also an option to change password even you have forgotten the current one.
End the experience
When you are in an event, Your proifile page does not have the option to change the information . It exclusively displays your current event, without any history or a list of past events, as the focus here is solely on the present moment. You have the flexibility to end the experience whenever you choose.
Nowture
NOWTURE inspires people to engage in spontaneous nature activities. promoting mindfulness and connection with the present moment.
Problem
Many people miss out on the benefits of nature due to a lack of motivation and the challenge of planning ahead, as many prefer to decide based on their mood at the moment. Furthermore, They're weary of judgments related to appearance, age, gender, or social status in social media applications when seeking nature companions for casual hangouts.
Solution
NOWTURE lets users share their currecnt nature experiences to encourage spontaneous hangouts and find companions. It focuses on activities and location rather than profiles, offering an alternative to the judgmental atmosphere of social media.
Design Process
EMPHASIZE
DEFINE
IDEATE
DESIGN
TEST
Qualitative Research
I conducted an online survey using Google Forms to understand potential user preferences which helped having a more clear perspective.
Have you found activities like yoga, meditation, or painting in a natural setting beneficial for enhancing your life performance?
75%
Have you ever desired to be in nature but lacked the motivation to do so?
56%
Could having an app for sharing outdoor experiences enhance your motivation to explore nature?
75%
Does finding individuals for spontaneous nature adventures increase your likelihood of going outdoors?
75%
Quantitative Research
I asked interview participants questions to learn more about their feelings, thoughts, and motivations.
"What's your usual approach for planning a nature outing?"
"Tell me your thoughts and feelings about connecting with peers on an app for activities like yoga and meditation in natural settings."
"What are your preferences and concerns when it comes to sharing nature photos on social media apps?"
Feels
I may not be young, but I feel young as I have great physical strength. I'd rather practice yoga with those who value ability over age.
I feel tired of judgments in social circles. I simply want to enjoy nature with companions, without considering their age, job, or social status.
Thinks
When using social apps to connect with new people for outdoor activities, I might not get so much attention. I think they may not consider me attractive enough.
I think it’s so wonderful if, while in nature, I could have friends join me spontaneously!
Says
I enjoy inspiring others to engage in outdoor activities, but I prefer to be alone in nature and don't want to receive messages or have others join me during those moments of solitude.
I'm inspired to practice yoga in the park when I know some others are doing it just now! regardless of where they are.
Does
I enjoy sharing photos of nature with others, but I don't pay much attention to likes or comments. Nature's beauty is timeless and inspiring, and sometimes talking about it can diminish its value.
I usually decide to go to nature spontaneously, I find it challenging to plan in advanc.
EMPHASIZE
Angelina Piece is a math student working on her thesis. She lives with two cats and, while she enjoys yoga in nature, she often lacks motivation for outdoor activities alone.
GOALS
She enjoys meeting new people, not necessarily to make friends, but for spontaneous hangouts in nature.
She's interested in trying outdoor yoga.
She prefers spending more time in nature.
FRUSTRATIONS
Sometimes, she needs a break from studying and life's plans as she feels frustrated.
She lacks motivation to enjoy the peace of nature.
She's frustrated with competition and judgment in social circles.
Persona
User Flow
Wireframes
High Fidelity Prototypes
Welcome, Verification & Login
Register page
At the bottom of this Page, you can see some Profile photos to inspire users by showcasing people currently enjoying nature. They're randomly selected from user profiles. However, they can't be clicked because NOWTURE focuses on connecting based on shared activities and location rather than judging people by their appearance."
Home page
At home page, you'll find a display of users who are currently enjoying nature. Pictures are chosen from default related application Images.
Nowture allows you to share your nature experience with others.
Create Event
If you decide to share your nature outing to inspire others, you can let users join you by enabling messaging after reaching your destination. Alternatively, if you prefer to inspire without company, you can disable messages. In the location section, you can share the exact location or a rough estimate of where you plan to go.
When you create an event, Your profile page is shown like this for yourself. your status color is gray. It will turn green Once you arrive the destination.
Search
This platform lets you search for users enjoying nature activities in real time. You can filter by activity and location, and it shows current events without displaying profile photos, focusing instead on the activity. For example, in Berlin's Tiergarten park, you can see Jila Pena doing yoga and Isabel Stella walking. If you prefer yoga, you can join Jila Pena's session.
4o mini
You send a message to Jila Pena. After chatting, She/he can share the exact location with you.
You check the exact location and if you decide to join this user , you can create an event, then the profile photos are replaced with default images in the chat page to help you two find each other when you reach the destination.
Message box
In this scenario, you’ve created an event in nature and receive messages from two users wanting to join. NOWTURE removes profile pictures to avoid judgment based on appearance. Robert Jane has a gray status, indicating no event has been created yet, so you can chat, and they can join your event. Jilla Pena, with a green status, is hosting an event but can cancel it to join yours. You can share your location only with those joining you, and their profile photos will be replaced with default images for easier identification. Once the nature experience ends, your inbox clears, focusing on the present moment.
Gallery
Users can share the photos of their nature experience here. However, there are no like or comment sections on the app as comparing experiences goes against the app's intended purpose. users can write a few words about different nature locations that they have experienced ,but there is no rating System .
Edit Profile
When you are not in an event, you can edit your name and email, or change your picture. There is also an option to change password even you have forgotten the current one.
End the Process
When you are in an event, Your proifile page does not have the option to change the information . It exclusively displays your current event, without any history or a list of past events, as the focus here is solely on the present moment. You have the flexibility to end the experience whenever you choose.