Research
Previously, This brand operated only physical stores, but to maintain a competitive edge in the market, they decided to have a dedicated online sales application. In order to gain a deeper understanding of the preferences and requirements of this application's audience, These questions have been asked from regular customers of the store by email.
Quantitative Research
Would you consider using the application if we introduce online shopping?
Yes
Not Sure
No
What is your preference for the primary product category displayed on the application's home page?
Gender
Type
Color
Which search filters do you think should have higher priority?
Type, Gender
Color
Price, Material
Qualitative Research
What motivates you to use a fashion app again and again?
What features make your online purchase process easier?
What challenges have you faced when purchasing clothing through apps?
User Personas
Jane, 31, Gym Trainer
He is a gym trainer who purchases sportswear from various brands. Gym Yoga is his favorite one. Due to his busy schedule, online shopping is often a more convenient option for him.
Preferences
He prefers an application with clean, stylish, and simple pages.
He appreciates the categorization of clothes into men's and women's sections.
Pain Points
He dislikes crowded product pages with excessive information.
He dislikes complicated registration in applications.
Klara, 26, Yoga Trainer
She is a cosmetologist living with his son. Sport hold a significant place in their lives. Clara shops sportswear for herself and her son from Gym You.
Preferences
She appriciates the option to create a list of her favorite products.
She appriciates the ability to access her previous orders and easily reorder some products.
Pain Points
She dislikes the complicated purchase proces.
She dislikes the search pages overloaded with too many filters.
Wireframes
High Fidelity Prototypes
This brand offers a limited set of models and collections. Consequently, instead of cluttering the main page with a search option, all clothing is neatly organized into three primary subcategories: women's, men's, and children's collections. Additionally, a dedicated search section is accessible, featuring filters primarily focused on gender and clothing type Rather than color and size. These categories are chosen based on the research results.
GymYou
Overview
GymYou is an online sportswear shop catering to women, men, and kids. With a strong focus on product quality, the brand offers a carefully curated range of styles and colors, keeping the selection specific and intentionally limited.
GymYou
Overview
GymYou is an online sportswear shop catering to women, men, and kids. With a strong focus on product quality, the brand offers a carefully curated range of styles and colors, keeping the selection specific and intentionally limited.
Research
Previously, This brand operated only physical stores, but to maintain a competitive edge in the market, they decided to have a dedicated online sales application. In order to gain a deeper understanding of the preferences and requirements of this application's audience, These questions have been asked from regular customers of the store by email.
Quantitative Research
Would you consider using GymYou application if we introduce online shopping?
Yes
Not Sure
No
What is your preference for the primary product category displayed on the application's home page?
Gender
Type
Color
Which search filters do you think should have higher priority?
Type, Gender
Color
Price, Material
Qualitative Research
What motivates you to use a fashion app again and again?
What features make your online purchase process easier?
What challenges have you faced when purchasing clothing through apps?
User Personas
Jane, 31, Gym Trainer
He is a gym trainer who purchases sportswear from various brands. Gym Yoga is his favorite one. Due to his busy schedule, online shopping is often a more convenient option for him.
Preferences
He prefers an application with clean, stylish, and simple pages.
He appreciates the categorization of clothes into men's and women's sections.
Pain Points
He dislikes crowded product pages with excessive information.
He dislikes complicated registration in applications.
Klara, 26, Yoga Trainer
She is a cosmetologist living with his son. Sport hold a significant place in their lives. Clara shops sportswear for herself and her son from Gym You.
Preferences
She appriciates the option to create a list of her favorite products.
She appriciates the ability to access her previous orders and easily reorder some products.
Pain Points
She dislikes the complicated purchase proces.
He dislikes the search pages overloaded with too many filters.
Wireframes
High Fidelity Prototypes
This brand offers a limited set of models and collections. Consequently, instead of cluttering the main page with a search option, all clothing is neatly organized into three primary subcategories: women's, men's, and children's collections. Additionally, a dedicated search section is accessible, featuring filters primarily focused on gender and clothing type Rather than color and size. These categories are chosen based on the research results.
GymYou
Overview
GymYou is an online sportswear shop catering to women, men, and kids. With a strong focus on product quality, the brand offers a carefully curated range of styles and colors, keeping the selection specific and intentionally limited.
Research
Previously, This brand operated only physical stores, but to maintain a competitive edge in the market, they decided to have a dedicated online sales application. In order to gain a deeper understanding of the preferences and requirements of this application's audience, These questions have been asked from regular customers of the store by email.
Quantitative Research
Would you consider using GymYou application if we introduce online shopping?
Definitely, Yes
Not Sure
Definitely, No
What is your preference for the primary product category displayed on the application's home page?
Based on Gender
Based on Type
Based on Color
Which search filters do you think should have higher priority?
Type & Gender
Color & Size
Price & Material
Qualitative Research
What motivates you to use a fashion app again and again?
What features make your online purchase process easier?
What challenges have you faced when purchasing clothing through apps?
User Personas
Jane, 31, Gym Trainer
He is a gym trainer who purchases sportswear from various brands. Gym Yoga is his favorite one. Due to his busy schedule, online shopping is often a more convenient option for him.
Preferences
He prefers an application with clean, stylish, and simple pages.
He appreciates the categorization of clothes into men's and women's sections.
Pain Points
He dislikes crowded product pages with excessive information.
He dislikes complicated registration in applications.
Klara, 26, Yoga Trainer
She is a cosmetologist living with his son. Sport hold a significant place in their lives. Clara shops sportswear for herself and her son from Gym You.
Preferences
She appriciates the option to create a list of her favorite products.
She appriciates the ability to access her previous orders and easily reorder some products.
Pain Points
She dislikes the complicated purchase proces.
He dislikes the search pages overloaded with too many filters.
Wireframes
High Fidelity Prototypes
This brand offers a limited set of models and collections. Consequently, instead of cluttering the main page with a search option, all clothing is neatly organized into three primary subcategories: women's, men's, and children's collections. Additionally, a dedicated search section is accessible, featuring filters primarily focused on gender and clothing type Rather than color and size. These categories are chosen based on the research results.